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    The business world is full of brilliant, award-winning advertisements that don’t do a thing to maintain existing clientele or create new business.  Why do these beautiful ads fail to maintain existing customers and drive new business into a company? Because the company didn’t first find out exactly what their customers really need, what they want, and what’s important to them. Nor did they find out what would attract new customers and motivate them to buy. 

    Surveys are the key to success and growth? Yes, you can get lucky – but why depend on luck when you can guarantee success by finding out what you need to know without a doubt? That’s what this survey course can do for you.

    Ring binder. Produced in the United States.

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