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The Basics of Marketing

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    Who should use this booklet? If you …

    • - are just getting started marketing your products or services,
    • - are already marketing but want to improve your results, or
    • - you need to market more effectively while reducing marketing expenses

    The Basics of Marketing policy booklet is for you!

    Use this booklet to train your own staff or, if you are a consultant, give it to clients and prospects to help them get the most out of their promotional activities.

    It can be studied individually or used as a seminar or workshop guide providing attendees with a written reference they can use over and over again to help them apply the information successfully.

    This booklet is sold individually or in bulk. It is 8 1/2 by 5 1/2 inches, saddle stitched, and produced in the United States. Available while quantities last.

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    The Basics of Marketing

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