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The Principles of Successful Marketing and Promotion

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    Without the right promotion, it doesn’t matter how good your product or services are, your company will not grow. But you may be surprised to find out what comprises successful promotion. Some people may lead you to believe that you can’t do it without a lot of money or time. In fact, some of the most effective promotion is the least expensive.

    Any company that wants to achieve success can do so following these basic principles.

    Use this booklet to train your own staff, or if you are a consultant, give it to clients and prospects to help them get the most out of their promotional activities.

    It can be studied individually or used as a seminar or workshop guide – and provide attendees with a written reference they can use over and over again to help them apply the information successfully.

    This booklet is sold individually or in bulk. It is 8 1/2 by 5 1/2 inches, saddle stitched, and produced in the United States. Available while quantities last.

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    The Principles of Successful Marketing and Promotion

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